Set up your own website 17th & 24th February

This is a two day programme organised by Local Enterprise Office, Galway

DATES:

17th and 24th February 2016 – Book on LEO Galway website

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Participants will be required to attend both dates. Contact Susan for more details.

** Advance Preparation

All participants will be issued with detailed instructions by email on how to secure a domain and install WordPress – a follow up phone will be made by the trainer to ensure that the setup has worked for everyone.

Training Aims

On completion of this programme, the participants will have:

• Secured their domain and/or installed WordPress and purchased hosting**.
• Secured professional emails for their business if necessary.
• Created a Website plan – and created a plan for content generation.
• Published their site.
• Be aware of Google Analytics and been introduced to Search Engine Optimisation.
• Considered how to integrate Social Media into their website.

Programme Delivery

– Donncha Hughes
Areas of expertise: Document preparation and Message Communication, Website Creation, Digital Marketing, Start Your Own Business, Business Plans and Business Planning, Sales & Marketing, Social Media, Elevator Pitches, Customer Research, Enterprise Agency Supports

The Workshop Specification – First Day

This is a two day programme that is structured as a ’20 step process step by step’ to create a Website using WordPress.

Part 1

• Welcome & Introductions
• Recap : Securing your domain & hosting with Blacknight
• Get a matching Email Address(es) and set up to receive email on your Smartphone or iPad
• Introduction to the WordPress Dashboard
• Demonstration of the features of several sites of Galway businesses created using WordPress
  • Pages, Posts & Categories
  • Your Website Plan – Homework

Part 2

• Designing your Site
  • Menus
  • Header
  • Footers
  • Sidebar Widgets
• Selecting your Theme – Homework

DAY 2 – AGENDA

Part 3

• All about Plugins
  • Contact Form
• Social Media Integration
• Images for your Site
  • Adding a Gallery
  • Slideshows
  • Free images, clipart and free icons

Part 4

• WordPress roles – Administrators, Editors and Users
• Optimising your Site
  • Permalinks

• SEO (Yoast)
• Cache Plugin / 404 Errors / Disqus

• Working with Google*
  • Google Maps
  • Google Places
  • Google Analytics
  • Webmaster Tools
  • Google Authorship

* Working with Google … technical setting up of these services rather than in-depth how to use them

Feel free to check out my WordPress Training Workshop Page on this site for videos and more background information.