Set up a Business Website 11th & 20th October

Delighted to announce the 4th delivery of this WordPress for Business Programme, a two day programme delivered by Donncha Hughes, Business Advisor on behalf of Local Enterprise Office, Galway.

DATES:

11th and 20th October 2016 – Book on LEO Galway website

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Participants will be required to attend both dates. Contact Susan for more details.

** Advance Preparation

All participants will be issued with detailed instructions by email on how to secure a domain and install WordPress – a follow up phone will be made by the trainer to ensure that the setup has worked for everyone. Please note that participants are free to choose any Hosting Provider in order to purchase a domain and hosting service. The blogpost references Blacknight Solutions based in Carlow as this is the service used by the trainer. LetsHost based in Oranmore is another good option.

Training Aims

On completion of this programme, the participants will have:

• Secured their domain and/or installed WordPress and purchased hosting**.
• Secured professional emails for their business if necessary.
• Created a Website plan – and created a plan for content generation.
• Published their site.
• Be aware of Google Analytics and been introduced to Search Engine Optimisation.
• Considered how to integrate Social Media into their website.

Programme Delivery

– Donncha Hughes
Areas of expertise: Document preparation and Message Communication, Website Creation, Digital Marketing, Start Your Own Business, Business Plans and Business Planning, Sales & Marketing, Social Media, Elevator Pitches, Customer Research, Enterprise Agency Supports

The Workshop Specification – First Day

This is a two day programme that is structured as a ’21 step process step by step’ to create a Website using WordPress.

Part 1

• Welcome & Introductions
• Recap : Securing your domain & hosting
• Get a matching Email Address(es) and set up to receive email on your Smartphone or iPad
• Introduction to the WordPress Dashboard
• Demonstration of the features of several sites of Galway businesses created using WordPress
  • Pages, Posts & Categories
  • Your Website Plan – Homework

Part 2

• Designing your Site
  • Menus
  • Header
  • Footers
  • Sidebar Widgets
• Selecting your Theme – Homework

DAY 2 – AGENDA

Part 3

• All about Plugins
  • Contact Form
• Social Media Integration
• Images for your Site
  • Adding a Gallery
  • Slideshows
  • Free images, clipart and free icons

Part 4

• WordPress roles – Administrators, Editors and Users
• Optimising your Site
  • Permalinks

• SEO (Yoast)
• Cache Plugin / 404 Errors / Disqus

• Working with Google*
  • Google Maps
  • Google Places (now called Google Business)
  • Google Analytics
  • Webmaster Tools

* Working with Google … technical setting up of these services rather than in-depth how to use them

Feel free to check out my WordPress Training Workshop Page on this site for videos and more background information.